Selfday

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    BRIEF

    Selfday is a skin care brand with variety of products in its shelf. The brand feels that there are great number of potential customers that the brand is missing out. Here they need expertise of KAAF’s team to identify the market gap and design campaign strategies to increase engagement.

    APPROACH

    Selfday was very particular with their wants and needs when we connected with them. They had a vision that KAAF’s team had to carry forward. To start working on selfday’s digital marketing, and social media creatives, we needed to study the current market stats and the brand’s performance.

    Our team studied the business and sales and the market size. We did research on customer behavior and stats so we could propose a suitable marketing strategy to the brand.

    We designed campaigns on meta and google to run ads for selfday to connect the brand with the right audience and potential customers.

    We've crafted engaging visuals aren't just about promoting self-care; they're a series of affirmations that celebrate natural beauty. Real-life imagery, vibrant greens, and pretty pinks – it's all about making audience feel beautiful in their own skin.

    Mock-ups are our secret sauce! They give us and our clients a sneak peek into the fabulous world of design, showing how our ideas will sizzle in real-life situations. And guess what? For Selfday's brand spanking new look, we're not just loving it – we're downright obsessed!

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