Soyful
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BRIEF
Soyful is a sushi dining place. The brand had a blank canvas when we connected. The brand was looking for a creative agency to partner with, so they can plan and design the brand’s logo, identity and the whole look and feel of the diner.
APPROACH
After having many discussions, we came to a conclusion that we should play around the dining experience we are promising to customers.
Our goal was to create a brand that feels as inviting as our dining experience. The marriage of bold colors and modern, inviting illustrations aims to make every visit to Soyful a warm, welcoming, and unforgettable journey.
Our mission was clear: to design a brand that not only captures the essence of Soyful but also ignites your appetite for our mouthwatering creations. We've curated a brand image that is bold, dynamic, and instantly recognizable – a visual feast that mirrors the excitement of savoring each Soyful bite.
The imagery and supporting graphics woven into the Soyful brand story are not just visuals; they're a narrative, a vibrant tale of tradition and modernity. This visual story is more than a logo; it's a promise – easily recognizable and unforgettable, reflecting the essence of Soyful.
