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Cloudtopia is a candy shop with its hero product of cloudy candy floss. The brand is at a smaller scale so they were in dire need of a strong social media marketing strategies to get customers and spread the awareness.
Before planning marketing strategies for them, we worked on their designs and creatives. For us it is essential to study all the aspects of a brand before providing them with any specific service. We felt that the brand needed some revamping in their identity and creatives in order for our marketing strategies to work.
In our quest to create an extraordinary experience, we've curated a brand that's as soft and delightful as the clouds themselves. Cloudtopia is not just a store; it's a sweet escape. Our color palette, inspired by dreamy pastel hues, is designed to evoke a sense of joy and playfulness, instantly transporting you to a realm of sugary fantasies.
Our logo, a whimsical cloud, serves as the gateway to this sugary wonderland. The cloud-shaped logo is not just an emblem; it's a promise of a sweet journey. Soft, fluffy, and ever-so-inviting, it mirrors the lightness and joy that every cotton candy creation at Cloudtopia brings.
We opted for meta ads for their marketing with 3 stages of campaigns. Starting from launch campaign, awareness campaign and CTA based campaigns. Our strategies resulted in great response from the audience and sudden shift in sales of cloudtopia.